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If you have a trusted brand and a large, loyal following on social media, you solve several problems most online businesses face: traffic, trust and customers. Almost any business model is made that much better when you have a strong social media following that wants to hear from you and engage with your brand. Imagine if you had an amazing app you were ready to launch. Now normally, you would probably have to send out press releases (while getting no responses), talk about it on Reddit (which would probably get you shadowbanned) and pay for advertising (which would cost the Earth). And by...

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The process of search engine optimisation (SEO) has changed dramatically over the last decade. From the very first Panda update in September 2011, through to Penguin and Hummingbird, the requirements for ranking a website are almost unrecognisable to what they were 3 years ago. Acquiring aged or expired domains is a strategy that many marketers and online businesses have used to increase their search engine rankings, syphon traffic and to sell for high margins. But what is it about aged domains that makes them so valuable? Why is the competition so fierce when it comes to bidding on aged domains...

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Growth hacking is a way startups and online businesses can experience faster growth than through traditional marketing. It transcends beyond traditional marketing into a realm of risk taking, A/B tests and making smarter marketing strategies that produce significantly better results faster. While growth hacking is a relatively new concept coined by Sean Ellis in 2010, many online businesses have been quick to apply the term to their businesses. As a result, they have experienced significant growth: sign ups, traffic, opt ins, sales by following its core principles. While some businesses have been quick to embrace growth hacking, a lot of bloggers have been slow...

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Almost all of the world's top bloggers such as Pat Flynn, John Chow, Darren Rowse and Brian Clark have shared 100s of tips about how they made their blogs successful. But while focusing on small aspects like what plugins to use helps implement a visually-appealing and highly functional website, focusing on the patterns of small choices that grow into habits is where to find the secret behind these bloggers’ success. After researching some of the world's highest profile bloggers, I've found recurring habits that appear to separate these bloggers from the majority of bloggers online. In this blog post, I'm going to reveal the practical tips and...

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