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The process of search engine optimisation (SEO) has changed dramatically over the last decade. From the very first Panda update in September 2011, through to Penguin and Hummingbird, the requirements for ranking a website are almost unrecognisable to what they were 3 years ago. Acquiring aged or expired domains is a strategy that many marketers and online businesses have used to increase their search engine rankings, syphon traffic and to sell for high margins. But what is it about aged domains that makes them so valuable? Why is the competition so fierce when it comes to bidding on aged domains...

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