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If you have a trusted brand and a large, loyal following on social media, you solve several problems most online businesses face: traffic, trust and customers. Almost any business model is made that much better when you have a strong social media following that wants to hear from you and engage with your brand. Imagine if you had an amazing app you were ready to launch. Now normally, you would probably have to send out press releases (while getting no responses), talk about it on Reddit (which would probably get you shadowbanned) and pay for advertising (which would cost the Earth). And by...

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