How to Use Google Keyword Planner

Daniel Burford by Daniel Burford

The Google Keyword Planner tool is a keyword research tool that helps you find keywords to build optimal search engine campaigns that gain organic traffic.

How to Use Google Keyword Planner

Using Google Keyword Planner, you can discover keywords that you can optimise your site for to achieve higher search engine rankings. When you first log in, you'll be presented with this screen giving you 3 options to find keywords:

Google Keyword Planner Tool

Here you can find keywords by:

  • Searching via phrase, keyword or website
  • Getting search volume data and trends
  • Multiplying keyword lists to get new keywords

Once inside, you'll be able to filter the keywords by a number of options.

Google Keyword Planner Tool Keyword Search

The filtering options in Keyword Planner including via:

  • Search volume
  • Competition level
  • Location
  • Language
  • Negative keywords
  • Date range
While the temptation is to choose keywords that have the highest search volume, bear in mind, these keywords are often the most competitive. As a result, it can take months or years (if ever) for you to rank highly for these terms. The aim for most online marketers is to choose keywords that have high volume and low competition. How much is high volume? You should at least be looking at 1,000 exact searches per month. Resources:

Note: You will need a Google account in order to start using the service. While there are paid tools that can make uncovering low competition faster, such as Long Tail Pro,

Google Keyword Planner is generally the best place to start when looking for keywords that will go on to form the basis of your site's search engine optimisation.

Daniel Burford
Daniel Burford


Daniel Burford is the founder of Diesel Marketer, an SEO agency that helps businesses reach more customers online with SEO that works. For the latest news & updates, be sure to subscribe to the Diesel Marketer newsletter.

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