Search engine optimisation is web marketing that helps improve your search engine rankings, which results in more traffic to your website. With so much information available, it's easy for businesses to be unsure what to do to achieve higher search engine rankings and more organic traffic.\nSome of the most common questions we get asked everyday include:\n\nWhat is an SEO Growth Hack and how can I use this to increase my web rankings?\nWhat is Search Engine Optimisation and how is it achieved?\nWhat are the best SEO growth hacks to get better Google rankings?\nHow to build an SEO optimised webpage and website?\nHow can I drive traffic to your website?\nWhat is keyword research and how do I choose the best keywords for my site?\nWhat is the best "SEO hack"?\nIs loading speed really that important when it comes to build a website?\nWhat do I need to change about my website for better Google rankings?\n\nIn this post, I'm going to go through the best SEO growth hacks that all website owners can use to start getting better Google rankings and drive traffic to your website fast.\nThese changes, while easy to implement, can have an enormous impact on your search engine rankings almost instantly. Use the following guide to help guide your SEO efforts. Print it out, save it to Evernote, email to your marketing manager. Let's get started.\nSEO Growth Hack 1: Start with an SEO Strategy\nA strategy?\nSounds boring, but bear with me.\nOne of the biggest mistakes I see is businesses without a clear strategy. Every once in a while, they order backlinks, or fix up the occasional blog post. With a mediocre, unplanned strategy, it will likely lead to mediocre results. \nInstead, the best way to make inroads with SEO is with a plan. \nCheck out our recommended SEO strategy here. \nThis strategy is based on the latest trends, what's working now with SEO. I continually update this strategy based on news and updates. \nStart with a plan, a clear strategy, stick to it and I guarantee it will pay off.\n \nSEO Growth Hack 2: SEO Url's\nAccording to Matt Cutts, Google gives significantly more weight to the first 3 to 5 words in a URL. So instead of:\n\nhttps:\/\/www.dieselmarketer.com\/a-really-really-long-url-that-is-very-long-and-not-seo-optimised OR\nhttps:\/\/www.dieselmarketer.com\/81241290\n\nYour Url's should be short and meaningful:\n\nhttps:\/\/www.dieselmarketer.com\/get-better-seo\n\nAdditionally, this is shorter and easy for visitors to remember.\n\nSEO Growth Hack 3: Titles\n\nAlways ensure your title tags are under 55 characters. Google only displayse first 50 to 60 characters of the title tag (or the maximum number of characters that will fit into any given 512–pixel display) in its search engine results.\n\nAdditionally, you should be mentioning your target keyword in your page title, which should be wrapped in a h1 tag.\n\nSEO Growth Hack 4: Add Visual Media\n\nAlways embed visual media into your web pages. These include images, videos and pictures.\nWhy?\nAdding media engages visitors, meaning they will stay on your website longer. The longer they stay on your website, the lower your bounce rate will be. The lower your bounce rate, the higher your website can rank. \n\nAdditionally, visual media often invokes users to share your content on social media - a link back to your site.\n\nSEO Growth Hack 5: Link to Authority Sites\n\nAlways link back to authority websites to capitalise on SEO.\nOutbound links to pages that are related to yours provide relevancy signals that will help search engines understand the topic under discussion on your website. It will also prove to the search engines that your web pages contain quality information.\nSEO Growth Hack 6: Keywords\nStart by searching for relevant keywords to include in your web pages. While there are a number of excellent paid tools, Google Webmaster Tools is the absolute best place for you to start searching for the right keywords.\nEach webpage, including your homepage, should target 3-5 closely related keywords. Once you have these keywords, start optimising your website for these keywords.\n\nSee how to find keywords for your website with our Google Keyword Planner Tutorial here.\n\n\nSEO Growth Hack 7: Keyword Oriented Content\nProducing content is one of the best ways to both improve search engine rankings and provide value to your visitors. Companies all over the web - from small business to fortune 500 companies - are using blogs and content to reach visitors and build relationships with their audience.\nBut how do I write keyword oriented content?\n\nChoose keywords that are low competition with high search volume\nIncorporate the main keyword into your meta description\nUse the main keyword in the first 100-150 words of the article\nUse a number of LSI ( latent semantic indexing) keywords. These keywords help Google identify what your post is about in a clearer way.\n\nMore resources are available here:\n\nHow to Write SEO Content Tutorial\nFind keywords using Google Keyword Planner\nhttps:\/\/moz.com\/beginners-guide-to-seo\/keyword-research\nhttp:\/\/www.quicksprout.com\/the-advanced-guide-to-seo\n\n\nSEO Growth Hack 8: ALT Tags and Image File Names\n\nAbsolutely make you sure you are optimising the ALT tags and the file names of your images. As you do this, include keywords for higher relevancy and better SEO. To optimise your name tags, separate each word from the next using dashes.\nTherefore, the image name should look something like: keyword-one.jpg instead of 2015-10-14.jpg. It will also make greater sense for search engines and they will give your pages a higher rank. Adding an alt tag is another opportunity to show Google what your page is about. This is a simple html tag, for example:\n\u0026lt;img src = "https:\/\/www.dieselmarketer.com\/keyword-one.png" alt = "keyword one"\u0026gt;\nAlternatively, there are tools that can automatically do this for you, which can save you a lot of time and hassle.\nThese changes are easy, quick wins that take seconds to implement but can have mass impact on your rankings. Additionally, SEO optimised images will often rank higher in Google's Image results.\n\nSEO Growth Hack 9: Loading Speed\n\nYour website load speed will impact your search engine rankings. The easiest wins:\n\nHave your website hosted on fast, reliable servers. If you are using Wordpress, caching plugins can be of great assistance\nCompress images using tools such as https:\/\/tinypng.com\/. As you do this, remember that most retina displays require high resolution images so remember to preserve as much image integrity as yo u can\nA service like Cloudflare can also improve load speed\nSign up for Google Page Speed to test, monitor and improve your site speed\n\nAll these tactics will improve the speeds at which you web pages load. Google has categorically stated that loading speeds are important SEO–ranking signals and around 75 percent of users will not revisit a website that takes more than 4 seconds to load.\n\nSEO Growth Hack 10: Social Sharing\n\nYou should also optimise your web pages so that they can be shared on different social media platforms. Adding social media sharing buttons on your website will improve chances of getting inbound links indirectly.\n\nViral images can also help!\nSumo is one of the best (free) tools that can help do this, both on desktop and mobile devices. Make sure your share buttons include Facebook and Twitter. Depending on your audience, you may also want to add LinkedIn, Pinterest, Reddit or Google Plus.\n\nSEO Growth Hack 11: Word Count\n\nWord count is important for both Google rankings and user experience. The more you can talk about a topic, the more people will know your authority. How long though? It varies from industry to industry. The best way to find out is by reverse engineering your competition. For example, if you're a plumber in Sydney, Australia:\n\nGoogle "Plumbers Sydney". Open the first 3 webpages\nCalculate each page's word count using a free online tool such as https:\/\/wordcounter.net\nFrom here, you'll be able to tell the approximate word count you need to compete with the top 3 search results\n\nOf course, competing is the first step. To outrank your competitors, focus on content with a greater word count, new insights and incorporate visual media and videos.\nNote: As a general rule of thumb, 2,000 words of content is almost always a good benchmark.\n\nSEO Growth Hack 12: Mobile Friendly Matters\n\nAs you'll know from this post, the mobile-friendliness of your website now significantly impacts your search engine rankings.\nThis is why you need to always use responsive code to allow your web pages adapt to a variety of mobile devices. Responsiveness simply means that your website will adjust in size depending on the device being used to access it. Unresponsive websites have higher bounce rates on non–desktop devices.\nThese just signify poor user experience and search engine rankings often reflect this. \nIf you are using a CMS platform such as Wordpress or Shopify, most themes (including free themes) are responsive by default.\nSEO Growth Hack 13: SEO Plugins\nYou can also use plugins to optimise your web pages further. This is especially true if you are using a WordPress website. \nThe advantages of plugins is they take a lot of the legwork out of manually marking up your webpage so it is search engine optimised. This translates to results being achieved easier and eliminating human error.\n\nSEO Growth Hack 14: User Experience\nIt is also important to ensure that the user experience on your web pages is excellent.\nWhat does good user experience look like?\nThe quickest way I've found is by looking at your competitors in the top 10 Google search results. This should tell you what Google likes and what you need to change to start outranking competitors.\nGenerally, you'll want to minimise the number of ads and pop ups on your pages. The format should also be clean and clear so that users want to stay on your website.\nThis closely correlates to reducing the bounce rate mentioned in growth hack 3 above.\n\nSEO Growth Hack 15: Repeat visitors\nThe most often overlooked way to get more traffic is to turn visitors into regular visitors. The more traffic your website has, the more Google will favour your site in the search engine rankings. How do you convert one time visitors into regular visitors?\n\nFirstly, you'll need a reliable email autoresponder to collect, manage and email subscribers, such as Mailchimp\nSecondly, place opt in forms in strategic spots on your website\nThirdly, email your list when you have newsworthy items. This can quickly spike you're website traffic\n\nAnother powerful way is to set up a Facebook page and place like boxes on your website. This way, you're not only generating more traffic to your site, you're also improving your rankings.\nAnd, FINALLY …\nRemember: SEO changes.\nWhat worked 2 years ago doesn't work today. You need to be on the ball, on point, or you risk harming your website for the long term. Constantly find out what is happening in the SEO industry. Update your SEO knowledge and use different resources to learn more about the latest search engine optimisation trends.\nStart using these SEO growth hacks today to start increasing your organic Google rankings and traffic.